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Showing your online Klout!

February 3, 2011

 

 

Do you have Klout?  

A Klout score is the measurement of your overall online influence. According to Klout, the scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability and Network Score.

  • True Reach is the size of your engaged audience and is based on your followers and friends who actively listen and react to your messages.
  • Amplification Score is the likelihood that your messages will generate actions (retweets, replies, likes and comments) and is on a scale of 1 to 100.
  • Network Score indicates how influential your engaged audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.

Some big brands use Klout to identify “key influencers” and reach out to them with free offers.  For example, Virgin America (@VirginAmerica) airlines gave away free tickets to key influencers to “experience” their newly added route from Toronto to Los Angeles. Disney recently gave out “Get Tangled” kits, consisting of a t-shirt, authenticated lithograph and Silly Bandz, along with an early screening of the Disney Animation (@DisneyAnimation) film “Tangled.” If you tweet about a particular product or service you like, you just may find an email in your inbox about a special offer from one of your favorite companies.

Anyone with a Twitter username can check their Klout score at http://www.klout.com.  If you’re more of a Facebook fan, you can link both your Facebook and Twitter pages to Klout and watch your score increase even more. Watch out though, checking your score can become somewhat of an addiction, especially when you work with a competitive bunch of people [MarketWavers you know who you are] who made it their mission to increase their Klout scores this year!

My Klout score is 34.  What’s yours?

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