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A picture is worth a 1,000 words

April 13, 2011

I was saddened by the announcement that Cisco is doing away with its popular and convenient Flip Video camera. As the mother of three, I love the idea that you can whip something out of your purse and catch an otherwise fleeting moment. In a chaotic world, a visual can be so important. It can take a story that was originally nothing more than words on screen or paper and give it life. The importance of a picture has been reinforced by the number of social media channels built around the idea that a picture (or video) is worth a lot.

If, as research suggests, 10 percent of people remember what they hear, 20 percent remember what they read and 80 percent remember what they see and hear, it’s a great reminder to be sure any presentations, marketing collateral or billboards keep visuals at the forefront. Following are five basic questions to consider before using a visual to market your message:

  • Does your image or video truly support and reinforce the message you’re trying to get across?
  • Is the image clear, the highest resolution and impactful?
  • How will your image(s) be viewed, via computer, a hardcopy print out or in a slide show?
  • Would a chart or diagram better tell the story than an image?
  • Will the image you’ve chosen resonate with your audience?

 Feel free to weigh in with the other thousands of ways a picture can make or break your message.

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