For the love of photos (part 1)
If you’re like me and the other one billion or so people using social networking sites, you LOVE taking and sharing pictures. With the birth of Facebook (and now its new Timeline feature) plus rise of camera-ready smartphones, the frequency of photography sharing over social networks has spiked tremendously. Consider these photo-sharing statistics:
- Facebook often has more than 750 million photos uploaded to its site in a single weekend. [TechCrunch]
- Twitter sees about 170 million tweets each day, and 1.25 percent of those are linked to a photo sharing service. That equals more than 2 million daily tweets that include pictures. [Sysomos]
- More than 3,500 images are uploaded to Flickr each minute. [Search Engine Journal]
- Mid-2011, Instagram hit a big milestone after only nine months in existence: 5 million users. The site and app are now seeing 1.3 million photos uploaded each day — a rate of 15 photos per second. [TechCrunch]
Recognizing the importance of these numbers, marketers are eagerly seeking ways to capitalize on their audience’s obvious fondness for photo-sharing. Resulting campaigns like this one from Tiffany’s, aim to use photos to encourage engagement with the brand. I predict campaigns like these will continue to blossom. What do you think?
Be sure to stay tuned for my next post, in which I’ll share tips for creating marketing strategies that engage your audience using photo-sharing social networking sites.